JID’s new video “S8” perfectly captures the essence of Atlanta — every side, every sound, every vibe. From start to finish, it’s a celebration of the city’s identity and the people who make it what it is.

JID knew exactly what he was doing linking up with fellow Atlanta natives Ciara and EarthGang. The video opens with everyone proudly repping what side of the A they’re from — a simple but powerful reminder that Atlanta isn’t just one thing; it’s a collection of stories, neighborhoods, and energies that all connect.

Directed by Maya Table, who’s from Decatur, Georgia, S8 feels both personal and cinematic. It’s full of nostalgic Atlanta moments — from the fashion to the Cascade scenes to that golden glow that makes the visuals feel timeless. Ciara even rocks the signature Atlanta “A” on her grills, a subtle but iconic detail that ties it all together.

The chemistry between JID, Ciara, and EarthGang is effortless. Each brings their own flavor, representing the full spectrum of Atlanta’s creativity and culture. It’s a visual that feels like home — authentic, stylish, and full of heart.

Check out the full video below and experience the S8 vibe for yourself.

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