Mixxyville

When it comes to beauty, boldness, and breaking barriers, Cliff Vmir continues to set the standard. The celebrity hairstylist, charting rapper, and internationally recognized beauty mogul officially celebrated the grand opening of his FEMMÈ Haircare Storefront in Atlanta — marking a new era of luxury, inclusivity, and innovation in the beauty world.

Exclusively announced via Forbes, the expansion represents a major milestone for Vmir’s growing empire. The new FEMMÈ location is a three-in-one space that includes a 3,000-square-foot warehouse, full-service hair salon, and retail storefront, all operating under his viral haircare brand.

Located in the heart of Buckhead, one of Atlanta’s most prestigious neighborhoods, the FEMMÈ Haircare Storefront officially opened its doors on October 4, 2025, at 2223 Faulkner Road NE, Atlanta, GA 30324.

A Vision That Redefines Beauty

Designed by the acclaimed iElevated Images, the space features sleek epoxy floors, custom DSD art installations, and a modern industrial aesthetic. Beyond its design, Cliff’s bold vision is what makes the FEMMÈ experience unique — a full-service salon staffed entirely by prominent male hairstylists, breaking barriers and redefining beauty norms.

As a trailblazing entrepreneur and stylist to icons like Cardi B, Trina, Sexyy Red, and Jazmine Sullivan, Cliff has cemented his status as the King of Hair. His FEMMÈ Haircare line has already expanded into over 250 beauty supply stores across the U.S. and surpassed 15,000 products sold via TikTok Shop, earning him over $100,000 monthly in online sales — a testament to his influence in both beauty and e-commerce.

“I am so excited for the expansion of FEMMÈ,” says Cliff. “I’ve been a hairstylist for over 20 years, so this has been a long time coming. Opening my FEMMÈ storefront and expanding our products into over 250 stores throughout the country means the world to me. I will forever be grateful to my FEMMÈ supporters that I was able to make this happen.”

A Celebration of Hard Work and Heart

The grand opening was more than just a ribbon-cutting — it was a celebration of resilience and legacy.

The highlight of the evening came when Cliff Vmir was presented with a Resolution from the Georgia House of Representatives by State Representative Eric Bell II, honoring his significant contributions to Atlanta’s beauty and business community.

“It felt so good,” Cliff shared. “I feel like my hard work is finally paying off. I started when I was 16 and now I’m 28 — like okay! They see me, they’re seeing what I’m doing. I’m here, I’m happy! I’m ready to conquer every avenue. I’m ready to help my stylists hit every avenue.”

What FEMMÈ Means

When asked what FEMMÈ represents, Cliff’s answer came effortlessly — and with his signature flair:

“Unleashing your inner beauty and entering your soft girl era.” Also “Letting the boys get you right.”

The energy of those words radiates through every part of the space and every member of his team.

The FEMMÈ Experience

The new FEMMÈ Haircare salon feels like a beautiful blend of modern luxury and nostalgic salon culture. Each station is thoughtfully designed for comfort and confidence, giving clients that “glow-up” feeling before their service even begins. From the clean, chic aesthetic to the organized product displays, the entire atmosphere screams excellence — this salon is a must-see.

The Powerhouse Team

Hairstylists and makeup artists PounddCakee (Jamario Davis), Tylan, Kendoll, De’Vante Harris, Jonathan Smith, Mel’Vontae Reese, and Darronte have joined the FEMMÈ team, bringing their talents together under one roof. The chemistry was undeniable as Cliff took a moment to acknowledge his team’s growth, even getting emotional as he thanked his FEMMÈ boys, his mother, grandmother, and manager for helping him reach this point.

“My goal is to make my team all millionaires,” he said proudly.

That statement alone captures who Cliff Vmir is — a visionary who’s not just building a brand, but creating opportunities and generational wealth for those around him.

Celebrity Guests and Star Power

The grand opening was packed with Atlanta’s elite and celebrity guests, including Da Brat, BB Judy, Saucy Santana, Karlie Redd, Sukihana, Big Sexy, Tammy Rivera, and many more — all showing love and support for Cliff’s incredible milestone.

A New Era of Beauty and Ownership

Cliff’s story is one of hustle, talent, and purpose. From making his first million at 19 to starring in his own BET show, Wig Out, and now owning one of the most talked-about beauty brands in the country, his journey embodies the future of beauty entrepreneurship.

As both a stylist and a cultural leader, Cliff continues to use his platform to advocate for representation and inclusivity in the industry, particularly within the LGBTQ+ community.

“They see me now — and I’m just getting started.”

Watch the full recap below of the FEMMÈ Haircare grand opening and step inside the world of Cliff Vmir — where beauty, business, and brilliance collide.